Corporate governance Essay Example | Topics and Well Written Essays - 3000 words - 2

Corporate governance - Essay Example ts relation to growth and development of companies and also the scandals that arise where good governance is eliminated and the ways in which these scandals can be eliminated in businesses through proper regulation and legal control. Corporate governance in UK dates back to the growing anxiety in 2002 where corporate scandals had started being experienced in the US. UK set up the Smith committee and the Higgs committee to investigate these failures and the reports were evident of the latent manegiarialism in companies. This raised concerns on integrity of the managerial system of companies. It was argued that high-quality corporate governance was supposed to reduce costs and improve good working conditions of the workers. It was caught up in a scandal in 2008 in which there was an asset scandal which led to loss of value of the bank’s shares. It had a win- win situation where traders who won were rewarded hand those who lost their money to the bank. This was a short term performance that led to the loss of the value. They could have used a much longer term performance. It has been up with a number of controversies e.g. that of environmental pollution particularly in African countries. In 1990 protesters were against the company’s environmental record because of the possible pollution that was caused by the proposed disposal of Brent spar. This was a platform in the North Sea. Shell reversed the decision despite the massive support it received from the United Kingdom government. It maintained that the sinking of the platform would also have done better for the environment than the revised decision. Shell had also another scandal in 2004 of overstatement of oil reserves. This resulted to the loss of confidence of investors and stakeholders for the group. The financial services authority fined them 17million Euros. This also saw the departure of Phillip Warts. In Africa, it has led to environmental issues some of which are very extreme. Many pipes are much

Analysis of Family Guy Essay Example for Free

Analysis of Family Guy Essay Back in the eighth grade at the Pierce elementary school, a few of my friends and I sat around the circular lunch room tables, the same ones where we sat every day of the year. Our discussion shifted to our favorite TV. shows. At the time, I was a big Simpsons fan and I didnt really watch too many other shows regularly. We would go around blurting out funny lines and quotes from our favorite episodes or recall hilarious incidents. This was when two of my friends were talking about this show Family Guy. Even though I had never seen it, I could tell from their impersonations that it was a funny show. It had the same general theme as The Simpson, but had even crazier and funnier plots and adventures. When I finally saw my first episode in ninth grade, it was an instant classic in my list of favorite shows. From then on I would watch it as mush as it was on and I even got a collection of DVDs which I watch regularly. This show goes into the life of an average family in Rhode Island. The characters include a mother and father, three children including two awkward and socially challenged teenagers and a talking baby, as well as the talking family dog. It makes fun of things we do every day that may not seem stupid, but really they are unnecessary and pointless. This show is filled with hilarious flash backs to past events, and includes lots of sarcasm as well as some dumb comments and actions by the unintelligent father, Peter. One of my favorite episodes is Pre-Retarded, where Peter finds out hes retarded and goes around doing stupid, but hilarious things. He wins a game of Trivial Pursuit because his wife gave him ridiculously easy questions from the childrens version including What color are fire trucks? Peter struggles, but eventually gets it right and wins the game, convincing himself that hes a genius. When he takes the test, he finds out that not only is he not a genius, hes actually mentally retarded so he bulldozes the house in celebration. This episode is similar, but better than the rest of the episodes, because the plot is typical, but it is filled with more funny comments and random instances. Although this show may seem just like a basic comedy, meant to entertain children, it is really targeted at teens and young adults. The comedy makes fun of other stereotypes and gets away with things that may be considered racist, sexist, anti-Semitic, and homophobic. It portrays these groups of people in the way they are supposed to be seen in society, but shows that the stereotypes arent true, by making the stereotypes seem stupid and exaggerated. In another episode when they are trying to get away from a bunch of southerners, the dog, Brian screams Look, its a newly-married, interracial, gay couple burning the American flag. It shows how ridiculous they look when they all scream, Oh lets getem!, and this way it makes fun of the stereotypes against southerners, and the group of people described in his remark, because the people would never actually do this. The reason I like Family Guy is because it is really one of the funniest, and most genius shows on television. The writers of the show are very intelligent, and smart about what they write. Although this show is hilariously funny, that is just one of its good qualities. It also sends an important ideas about how people are supposed to be seen, and tells us that stereotypes arent always true. It makes fun of average things and has long awkward pauses to show how funny our daily routines can be. Although this show may be offensive to some, I believe it is all in good humor. I am Jewish and in some episodes they do make fun of Jews reinforcing the stereotypes, that all Jews are rich accountants, lawyers, or doctors. This is just to make a point, and the writers do not really believe the things they show, because they exaggerate the stereotypes to make them look silly. In a way, this show is a lot like me. On the outside I really enjoy comedies, and basic entertainment that I can laugh about. There are also real issues that are important to me, and other things in my life that I care about besides just humor. This show is very provocative, but I believe it to be very funny as well as important, even if others may not share these same views. This program shows that I am a caring person and I am aware of the realities in life. Like Family Guy, I may be funny and joking on the outside, but we both go deeper on the inside.

Aqualisa Quartz Case Essay Example for Free

Aqualisa Quartz Case Essay Aqualisa Quartz In the targeting market, we tend to target plumbers and end users (Middle to high income) because most of the end users are suggested by the plumbers. The others might buy from showrooms. Therefore, we have to target them as well Positioning Statement To middle-high income customers, Aqualisa Quartz is a high premium shower brand which come under mixer shower category that offers quality and latest innovation because Aqualisa Quartz has benefits in water pressure, ease of installation, use and design. HOW 12775 comes ? This number is come from the fact that case study states that unit sold of Quartz is between 30-40 units per day. So we take the mean which is 35 units and times 365 days. Therefore, the unit sold per year is 12775. Problems: The problem for Aqualizer is that Plumbers are lack of knowledge and innovation of Aqualisa Quartz. Moreover, most customer decisions rely on plumbers. Second issue is the bad experience of electronic shower that customers and plumbers had. The last main issue is that brand perception towards Aqualisa Quartz from Customer is very low because customers do not perceive the value of Aqualisa Quartz and the group of only high income customers (Current target) is quite too small. Solutions: 4Ps * Product * Price * Place However, the product, price and place will remain the same, because Aqualisa quartz is a new product and latest innovative shower so the functions and features are the most improvement at the time (Temperature control, ease of installation, design, water pressure and usage). Another reason that we maintain the price to where it is, Aqualisa Quartz is a premium brand so the price should be high to remain brand image. Moreover, the company invested a lot for RD and wanted to gain profit margin to break-even. And for the places, normally plumbers will buy from trade shop, and end users will buy at showrooms. Therefore, the existing channel is already effective and efficient. From the case (Exhibit 6), trade shops and showrooms can generate 470,000 units per year. This shows that the two places are powerful to sell the products of Aqualisa. Promotion Our first strategy is to go after independent plumbers by providing product orientation events by calling plumber to attend the training and give 150 pounds as the compensation. This will satisfy and make the plumber attend because they do not lose the income when they attend our training. The orientation will be held every 3 months changing by geography. We will gain Plumber information from Database from APHC – Association of Plumbing Heating. The capacity for one meeting will be 100 seats per group. The  reasons we make 100 seats is because we believe that the larger the sample the higher chance of product achieving success. Another stategy is to create trustworthy of Aqualisa Quartz from existing users to new customers. Opinion leaders will convince the new customers and also build the confidence in the existing users that the electronic shower (Aqualisa Quartz) will last long and not have any problems like the early electronic showers by guarantee the satisfaction by r eferring the comment from opinion leaders (from showrooms). The third strategy is the use of award will help communicate value of Aqualisa Quartz and build the customer relationship with the brand. By doing this, the company could expand the new target group from only high to high-middle income. This would segmented by the income per year. If we could make the middle income group believes that it is worth for them to spend on our product, sales per unit would dramatically increase since this group is even larger than the high income and higher value perceived as well. Aqualisa Quartz already has the advertisement about the products so all they should do is to specify the beneficial points of the product, and also present the prize of Aqualisa Quartz to inform the target who has the middle income as well as those who has high income. Goal defense Quartz is a representative of the premium product under the brand Aqualisa, and the units sold are lower than the expectation of the Rawlinson (30-40 instead of 100-200 units per day). If we can sell more, it will generate overall sales a lot and potentially increase the market share. Problem defense According to the case, plumbers would like to go for the familiar products which they have much experience. If there is any problem after installation, plumbers are responsible for the fixing costs. Therefore, they avoid trying new product they are not familiar with. Moreover, the percentage of plumbers influencing customers’ decision is more than 50% which is resulted in they do not recommend Quartz to the customers. Another reason is that in year 1980, there were some manufacturers who introduced electronic showers, and the products were not successful because of the poor design and the failure of the usage. After that, it created  skepticism toward anything that is electronic. That makes both customers and plumbers refuse Quartz. The third reason is that Aqualisa Quartz answers all the features that the perfect showers should have in terms of water pressure, stable temperature, design, ease of installation and innovation. Even though the price is quite high the middle income can afford Aqualisa Quartz as well seen from the income information (15,000-30,000 pounds per year). For the problem of value perception, the evidence was in the year 2001. Quartz was awarded in the Bathroom Expo as a top prize since the very beginning of the Quartz but people did not know this information. Therefore, the sales of Aqualisa Quartz are not up to the expected units. Solution defense: The Conducting of orientation meeting will cultivate the perception inside the plumbers’ mind. The content of the meeting will be about the ease of the installation, and to show the convenience of the electronic functions of Quartz. In fact, Quartz’s installation duration is  ¼ of the other competitive products. It is the benefit that the plumbers can do more than one job in a day. It can certainly ensure the increase in sale. To demonstrate, we will definitely gain 12% of plumbers out from 10,000. These 12% of plumbers will generate sales 4 times higher than current sales. How many amount of sale would generate by plumbers? 12% *12775= 1533 ( 12% comes from 1200 that attend in meeting for the whole three years) 1533*4=6132 ( 4 comes from 4 times faster installation which means faster installation will lead to higher sales) As a result, we can get the sale increase about 74% of the goal which increase the chance of success. From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included). They will not use this type of products because they have bad experience with the electronic shower before. If Aqualisa can show them that the problems were solved and the Aqualisa Quartz actually works. Some of the plumbers and customers are willing to try it. Because the sales from show room are pretty strong (about 20% of the total sales) we can refer the comments from the real users and show them to the potential target groups. That would make them feel more confident to try our product. In conclusion, Aqualisa Quartz was  awarded in the expo but customers and plumbers do not notice. The problem is about the value perceived and trust. Therefore, this award can guarantee the quality and help with the value that is the awarded brand. We can do it by attaching the detail of award into the communication to make customers notice the â€Å"cleverness† and â€Å"elegant design† of Quartz.

Social Media in Business and Society

Social Media in Business and Society Most organizations tend to look upon social media as a threat, where some even opt to ban the usage from the workplace altogether. The idea behind it being that employees would be given the opportunity to waste time online, chat, and possibly pose as a security threat to the organization. (Turban, 2011) (Smith, 2010) outlines risk of employees social media use at work, these can be both intentional or not and they could lead to legal and reputational risks for organisations. These have been categorised as three main problems: Use of social media cannot be fully regulated, monitored or controlled thus organisations are giving up control. Social media is a worldwide means of communication, once a negative post is online its only a matter of time till it goes viral thus reaching competitors, regulators and customers. Social media is emotional and employees can express their feelings of happiness and/or frustration. Furthermore, (Flynn, 2012) identifies the risks of having employees participating in social media by causing reputational damage, trigger lawsuits, cause humiliation, crush credibility, destroy careers, create electronic business records, and lead to productivity losses. (Dreher, 2014) argues that social media is not to be feared, but rather embraced and seen as an opportunity where employees can act as corporate advocates and brand ambassadors. If anything, it helps employees keep up to date with latest news related to the industry together with continuous knowledge development. Nonetheless, even though there are many studies that point out the benefits of social media, there is still no clear-cut decision whether it can influence work performance or whether it can fuel the social capital of the employees and help in knowledge transfer (Zhang, 2016). However, it cannot be denied that every organisation allowing social media at work will always have its fair deal of challenges to overcome. (Eliane Bucher, 2013) speaks about the health issues that can be encountered. Starting off with stating that there is so much information available on social media that professionals may face information overload. Not to mention the mix of work life with private life overlapping with social media. New technologies should improve workers efficiency and reduce stress levels however often the opposite occurs (Eliane Bucher, 2013). Technostress as referred to by (Brod, 1984). To be successful in the social media environment one needs to overcome the below 3 points otherwise technostress is formed: Techno-overload Increase in workload which could be actual or perceived. Techno-invasion Social media enables people to be constantly connected from almost every device. This can lead to the feeling of the need to be connected or online causing reduction in family time allowing work issues to invade the private life (Eliane Bucher, 2013). Techno-uncertainty Social media is constantly changing and therefore brings with it uncertainty as regards to what technologies and skills are needed to perform the job and what will they be in the future. Social media comes with many legal issues tied to it. These range from pre-employment to post employment. Wrong usage of social media will for sure lead to waste of time, inefficiency, reputation issues and negative image for the organisation. Some of the laws are outlined below by (Lieber, 2011): Employment Laws by tagging co-workers in certain provocative photos or videos, Defamation and Libel Laws by stating certain comments on co-workers or employers thus effecting their reputation., As stated in (Trott, 2009) a Microsoft Survey found that 41% of employers based their decision of not hiring an applicant based on what they found online in relation to their reputation. This is also known as Netrep. This constitutes a legal risk of discrimination in itself if the recruiter is basing decision on the netrep. Fair Credit Reporting Act by having interviewers friending an applicant on Facebook to acquire more information than is required for the job applied. Health Insurance Portability and Accountability Act by having a medical professional LinkIn with a patient. Uniform Trade Secrets Act by having employees discussing or commenting on social media about company internal only discussions or non-public projects. Employers can monitor the use of social media at work if the employees are informed in advance. Disciplinary actions can be taken once any abuse is being noticed. Policies should include what is allowed and what is considered as abuse (Trott, 2009). If the employees post on their personal accounts outside of office hours and such posts are in relation to work having a negative impact in some way to the employer or the organisation then there is still grounds for disciplinary action even though employees try to advocate for respect for private and family life, home and correspondence (article 8) or freedom of expression (article 10) from the Human Rights Act 1998. As discussed above, social media has its advantages and disadvantages and seeing that social media is here to stay organisations have little choices but to accept the new reality, address it and learn how to make good use of it. (Lieber, 2011), among others, identifies the following criteria that any organisation willing to harness social media must address: The creation and enforcement of solid social media policies within the organisations personnel addressing fair use, access during work time and general behaviour on social media (even during personal time). Directly using social media for the benefit of the organisation such as for recruitment, marketing and investigating competing organizations. Monitoring of key social networks to data mine information regarding your organisation (and potentially others as well), possibly using automated algorithms and software for maximum efficiency and accuracy. From the above-mentioned criteria, the first two deal with human resource aspect of social media where organizations lay out guidelines to their employees on how to use them, and they as the organizations can use social media directly for recruitment, marketing etc. However, as the third criteria suggests, to make most use of social networks organizations must make sure that any information/data being released on such platforms, is gathered and used effectively. It is important that an organization is always aware of what the average user is saying about their brand, effectively getting the general feel or mood while analysing the trends across time. The same principle could be applied to monitor competitors; possibly for example identifying any weak products which the competitors have and having your own similar product take advantage of the situation. Effective monitoring comes from generating good data. Data mining involves the following steps to make data meaningful for monitoring: (Raghav Bali, 2016) Removing unwanted data and noise Transformation of the raw data into data that can be used for further processing Study the data and come up with patterns that can give further insight to our data Represent the data in a way that is useful to companies or to who the data intended for. There are different data mining techniques which can be used to monitor social media use. Social media is a form of real time communication therefore an effective monitoring tool needs to monitor and provide alerts as things happen. Most text mining tools make use of search engines to go through social media sites and collect information related to the keywords or interests. (Mark My Words article) Text Analytics (Text/Data Mining)   Ã‚   Text analytics involves a complex and elaborate number of steps to strip down conversations into separate words and analyse the way these words are being used, positive or negative and even derive patterns from collected data. When we search for a movie and receive some other movie recommendations that technique is using text mining. Text Mining is made up of Data Mining (Information retrieval, Natural Language Processing Machine learning) + Text Data (Emails, Tweets, News Articles, Websites, Blogs etc.) Figure 1: Text Mining (Charu C. Aggarwal, 2012) As indicated in Figure 1, Stop Word Removal and Stemming eliminate the generic and less meaningful words form a phrase, this helps categorizing different words with same meaning as see, seen and being seen. Bag of Words (BOW) is having words separated from the sentence and each word having a numerical value which represents its importance. Limitations (Charu C. Aggarwal, 2012) outlines several limitations that can be observed and future in-depth research is required: The real-time posts on social media are a very important resource as mining data in real time as it is being posted can yield many advantages. This however remains a challenge for when these posts are not conducted from work computers or from outside work. Social media is very unstructured and some applications like twitter even limit the amount of characters per post. This brings about problems of text recognition when short length words are used like gnite gr8 etc. Social media allows different ways to express opinions or emotions these could be through images, videos and tags making the text analytics much more complex and difficult in its pre-processing stage. Method 1: Keyword Search (Rappaport, 2010) Organisations can decide which keywords they want to monitor, these may be chosen based on what is important for that company, it could be their products or emotional states. Social media is a very unstructured place containing noise and unwanted data for our data mining process. This form of search is good to capture keywords and try and form a meaning of these words and the frequency used however its very hard to come up with what is the users intent. For that reason, we then consider a more complex search method called Sentiment Analysis. Method 2: Sentiment Analysis and Emotion Analysis Sentiment Analysis is the process of identifying sentiment in text and analyse it. There are three types of sentiment analysis (Walaa Medhat, 2014): Document Level Analyse the entire document as one topic and form an opinion or sentiment on the entire document Sentence Level Analyse sentiment in each sentence Aspect Level Analyse sentiment in respect to entities as you can have more than one aspect in a sentence for the same entity. For this study, we are focusing our research on Sentence Level analysis using Semantic search. Semantic Search: Semantic search goes beyond the traditional keyword search by providing a meaning to a phrase and makes use of a wide range of resources to interpret the phrase and thus providing a more accurate result. Some examples of semantic search in our daily lives: Conversational searches:   Figure 2: Conversational Search (Google, 2017) Auto Correct spelling mistakes: Figure 3: Auto Correct (Google, 2017) Display information in graphics format: Figure 4: Information in graphics format (Google, 2017) (Charu C. Aggarwal, 2012) outlines some challenges that are encountered when going through mining. These are the difficulty in recognising opinions, subjective phrases and emotions. Opinion mining challenges. When using semantic search method on a post one needs to understand that the post can contain all the following: Positive opinions I like the computer I bought, it has a very clear screen Negative opinions however my wife thinks its too expensive Different targets The targets in the positive opinions relate to the computer and the screen whereas the targets in the negative opinions are the price Different opinion holders The positive opinions are mine however the negative opinions are of my wife Subjectivity mining challenges Posts are also made up of objective and subjective comments. Subjective expressions like opinions, desire, assumptions amongst others may not contain opinions or may not express any positive or negative comments. Emotions mining challenges Emotions (love, joy, anger, fear, sadness, happiness and more) fall under a form of subjective expression. Sometimes emotions give no opinions in a phrase. To observe the usefulness and ideal approach towards the analysis of social media related posts and messaging, a software algorithm was designed and partially developed to illustrate this scenario. The idea behind this software is to have the user write inside a textbox, mimicking an actual employee typing using a company machine, while the system monitors such text and acts per what it registers. Therefore, this tool will be presented as a standalone software/algorithm concept, emulating an actual activity of a possible employee, and as such must be adapted accordingly to make use of it in a real-life situation. The basic principle of the solution proposed is made up of three modules: The key logger that monitors the users input at runtime and effects certain rules The keyword and semantic analysis on the data gathered The storage of produced analysis and log The following flowchart outlines the lifecycle of said solution, followed by a detailed analysis of each component mentioned above, as well as possible ways on how it can be further enhanced to produce even more accurate results. The flow of the proposed solution. Created using draw.io (https://www.draw.io/) Collecting and Processing Data In this solution, key logging is used to monitor the data inputted by the user, which is a constant monitoring of the keystrokes registered by ones activity, and registered as a stream of text ready to be dissected and analysed as required. The main advantage of using such a strategy is that data is collected and used in real-time, making it ideal for scenarios where an alarm (for example a negative post related to work) needs to be raised as quickly as possible to the relevant personnel, providing a detailed log of what the employee has typed (through the key logger) eliminating the need to monitor and access the relevant social media to check what has been posted. Note: there are other strategies one can pursuit to monitor the users activity, such as firewall policies or general network surveillance, however in real-life situations such solutions can prove rather difficult to setup due to the expertise required; while web encryption and proxy services makes it even harder to effectively monitor the traffic generated by the users. A key logger, even if effective, generates a lot of unneeded garbage beyond the scope of social media. For example, an employee working on his station would be constantly registering keystrokes which the logger is then adding them up to its own text stream. This could prove to be very problematic for three main reasons: The logger would begin to amass a significant amount of storage space, unless the key logger is given a limit of how much information it can hold and removing old data to make up space for the new data, but than some information can get permanently lost. The analysis of the text stream generated can be quite intensive, which can significantly affect the performance of the machine doing the analysis, especially when considering that the analysis is assumed to be processed on the users machine which most probably isnt very well suited for such intensive work. Furthermore, following the previous point, the garbage log is being analysed too needlessly. The chances are that an employee would spend very little time on social media, thus logging and analysing the work-related activity is quite pointless for such a scope. To overcome the above-mentioned issues, the proposed solution makes use of predefined social media trigger keywords i.e. a list of social media websites such as Facebook, Twitter, LinkedIn etc., where depending on such triggers being hit or not, the key logger will have two states, passive monitoring and active monitoring. When the tool is running normally, the key logger is in a passive state keeping only the last 30 characters in its memory, without processing the stream. The only thing it does however, is to constantly check the stream read from the textbox in the tool against the trigger keywords, and if any of the keywords is found to have been registered then the key logger would go into active state. While in this state the key logger would increase its maximum capacity, and begin to log every keystroke while constantly analysing the feed. The key logger will go back to passive state when the predefined character limit is reached or enough time has passed. Following this logic, only a set of keystrokes would be registered, reducing the chance of collecting and processing unneeded information while maintaining the workload and storage use of the machine to a minimum. Note: in this approach once the key logger goes into active state, it is monitoring and analysing the feed at runtime locally, and this could prove to be quite intensive depending on the parameters set and the overall performance of the users machines. Organizations implementing this solution can opt to have the log analysed after the key loggers goes back into passive state and therefore analysing the data only once. Better yet, since the solution assumes that the key logger is analysing the data locally, instead the logs can be sent to a common server and be analysed as a scheduled task. Once this data is captured through the key logger the feed can be processed by means of the methods discussed earlier (Method 1 and 2). Based on the outcome we store the data in our information system and align the data based on the organisations social policy. Approaching data analysis using keyword and semantic methods The designed software makes use of two different types of analysis algorithms, keyword based and semantic based, and are used together to try and cancel each others limitations and thus providing much more accurate results. Keyword based analysis The more traditional keyword analysis algorithm consists of having a list of keywords i.e. a predefined set of texts, and hit the data to be analysed against that list to determine whether any keywords have been hit and at what frequency. For example, having a text (representing the data) analysed against a list of negative texts (the keywords) would provide a set of statistical information which could be used to evaluate how negative the text is, which is conceptually what a social media monitoring tool should be trying to achieve. However, the major flaw of this analysis algorithm within the context of social media monitoring, is that keyword based analysis is far too broad and prone to false alarms if not controlled. Having the data gathered from the key logger (therefore filtered to social media activity) analysed against a set of negative texts, the statistical information produced may not be relevant to the organizations interest. An employee could simply be posting a feed about how bad the weather is and how much s/he hates it, which the keyword analysis algorithm would recognize as negative and report accordingly. In the proposed solution, the keyword based algorithm uses two different sets of keywords against the gathered data, with the aim to filter the batches of logged texts by relevance. The first set consists of a list of works related text, such as work, job, company, [company name] etc. i.e. every keyword that could somehow link the user to the organization implementing the solution. In the second set, a list of keywords/texts associated with negativity are stored, such as bored, unhappy, hate, dull, sick and tired etc. When the data passed along through the key logger reaches the keyword analysis module, it would first check the log against the first set and therefore determine whether the data fed is of any relevance to work, and if not simply do nothing. On the other hand, if any of the keywords from the first set is hit, it means that the data inputted is relevant and therefore must be analysed further. In this case, the tool would analyse the entire log within the key logger (which is currently in an active state as described in the previous section) and extract the statistical information with regards to the second set. The flow of the full keyword based algorithm adapted in the tool Created using draw.io (https://www.draw.io/) Examples Keywords to assume: First Set (work): WORK, JOB Second Set (negative): BORED, UNHAPPY, SAD, HATE, DULL, TIRED, SICK AND TIRED, ANNOYED, FED UP Example 1: Input Hate this weather, its severely effecting my mood. Constantly feeling tired and sad. Output None Example 2: Input At work and bored. Wish I could find a better job, this one is just so annoying. Output BORED x 1 [full log] Example 3: Input Never a dull moment at work. At the end of the day, the management brought in pizzas, fresh doughnuts and beer. In a couple of hours, the food was gone leaving everyone too tired to move. Got to love this company, always making sure their employees are never bored and unhappy. Output DULL x 1 TIRED x 1 BORED x 1 UNHAPPY x 1 [full log] From the examples above one can note a few limitations concerning the keyword based analysis algorithm. In example 2 the logged text is alarming, which most probably would require the full attention of the responsible personnel, but due to the limited keywords, only a single piece of text was hit which would make the output seem not so alarming. Furthermore, the logged text had the word annoying which in the negative keyword set is listed as annoyed, but still this was not captured. Therefore, this means that this algorithm is highly dependent on the keywords lists and possible deviations of each text. In example 3 the output looks very alarming since the negative keywords list was hit 4 times, but the input is very positive. The algorithm was unable to take into consideration the context of how the negative words were used and simply counted the number of times they were encountered within the log, hence raising a false alarm. To overcome such limitations, other algorithms must be used in conjunction with the keyword based, where in this solution the semantic based approach is used to compliment the algorithm and try to provide more accurate results. Semantic based analysis As explained in previous sections, semantic analysis introduces a certain degree of understanding when analysing a given text, and this is achieved by giving meaning to what it is fed. In this proposed software algorithm, this type of analysis is used to evaluate the sentiment and emotion behind the fed input, and therefore can determine whether the users work related activity on social media is negative or positive, which by extension may be able to overcome the limitations of keyword based approach. Basic forms of semantic based algorithms used to analyse text in relation to sentiment and emotion, often providing a single value output denoted by a percentage, where 0% means that the text is absolutely negative and a 100% would indicate that without a doubt it is positive. However, semantic analysis is capable to go beyond a simple value, where some of which can produce a fully detailed report indicating the level of emotions for multiple types, such as anger, fearfulness and joy. The following is an example of such a report produced by the tool Tone Analyser offered by (Cloud, 2017). Example report of a semantic based algorithm offered by IBM Watson Developer Cloud Applying such an algorithm which produces a very detailed report, may be well beyond the scope of monitoring work related activity on social media. In the end, what the proposed solution is trying to achieve is to detect negative activity which would harm said organizations, that when detected, the log of that activity is passed along to the corresponding personnel with perhaps a brief report of the analysis. Another drawback to be considered in this scenario, is that light weight semantic algorithms are much less intensive than algorithms which consider different types of emotions when analysing a text, and given that in the solution such an analysis will be triggered almost constantly, having a heavy algorithm being triggered would result in a very negative experience to said users. This is why in the proposed solution a lighter semantic analysis is considered, that is the API provided by (ParallelDots, 2017). Note: one could argue that using a semantic analysis algorithm which produces a detailed report, could replace the entire algorithm which is using both the keyword based analysis and the light weight semantic based analysis. However, performance wise the latter would operate much smoother, and from a technical point of view considerably easier to setup. Note: in the proposed solution, the semantic analysis will be conditional to whether the keyword based algorithm is triggered or not, and therefore subject to the filter which is detecting whether the activity on social media is related to work or not. Examples using the sentiment analysis demo provided by (ParallelDots, 2017), which outputs single value percentages 0% being negative, while 100% being positive. Example 1: Input Hate this weather, its severely effecting my mood. Constantly feeling tired and sad. Output 0% Example 2: Input At work and bored. Wish I could find a better job, this one is just so annoying. Output 6% Example 3: Input Never a dull moment at work. At the end of the day, the management brought in pizzas, fresh doughnuts and beer. In a couple of hours, the food was gone leaving everyone too tired to move. Got to love this company, always making sure their employees are never bored and unhappy. Output 79% Classifying severity based on score and frequency of words Thus far, the algorithm detected negative activity on social media relating to work, using both keywords and semantic analysis. However, the term negative can be rather broad and it may be the case that the organization would not want to be alerted for every minor negative activity, since that will become counterproductive. As such the proposed algorithm has a threshold mechanism which determines whether to send in alerts or not. The threshold settings are two. The minimum number of negative words the activity must contain, and the minimum percentage of negativity to be considered. Right after the key logger is finished monitoring the social media activity, if work related activity is logged, the system evaluates the log based on the threshold set by the administrators of the system, and proceed accordingly. Using same parameters of previous example for keyword and semantic based approaches. The thresholds are set as follows: Minimum Keywords 1, Minimum Semantic Percentage 30%. Example 1: Input Hate this weather, its severely effecting my mood. Constantly feeling tired and sad. Output None (not work related) Alert No Example 2: Input At work and bored. Wish I could find a better job, this one is just so annoying. Output Keywords hit: 1 Semantic: 6% Alert Yes Example 3: Input Never a dull moment at work. At the end of the day, the management brought in pizzas, fresh doughnuts and beer. In a couple of hours, the food was gone leaving everyone too tired to move. Got to love this comp

Caesar and Cleopatras Affair at the Expense of Calphurnia :: Caesar Cleopatra Papers

Caesar and Cleopatra's Affair at the Expense of Calphurnia Abstract In the trailer to his 1934 film "Cleopatra", Cecil B. DeMille confidently suggests that the romance between the Queen of Egypt and Julius Caesar is one of history's grandest love affairs. Perhaps this statement is in a way true, but when buying into the tradition of this romance many disreputable elements of the affair are often overlooked. One such component of the romance that if looked upon with a critical eye can serve to lessen the grandeur of the affair is the ill treatment of Caesar's wife Calphurnia. However, audiences and artists alike often have little problem ignoring the plight of Calphurnia, and Caesar and Cleopatra are rarely ever referred to as adulterous individuals. Neglecting to remember how Calpurnia was virtually thrown to the wayside in the midst of Caesar and Cleopatra's extra-marital relationship is possibly a way of lessening the guilt felt by those who choose to become surrounded by the supposed splendor of Caesar's love affair with the Egyptian Queen. Those who choose to proclaim the glory of Caesar and Cleopatra must be cautioned to remember Calphurnia's situation as an abandoned and insulted wife. If attention is given to faithful Calphurnia's desertion by Caesar and inferior treatment by Cleopatra, it becomes evident that Calphurnia is deserving of sympathy while Caesar and Cleopatra's relationship is not so grand and sophisticated as many wish to think. Faithful Calphurnia History tells us that Calphurnia invested twelve years of her life in wedlock to Caesar. Although a political marriage, Calphurnia treated Caesar with a caring attitude and loving attachment which legitimizes their relationship and for which she deserves respect. The most telling times of Calphurnia's faithfulness toward her husband is her care for his safety in the final days before his assassination, regardless of her being aware of Caesar's adultery. According to Arthur Kahn's historical narrative The Education of Julius Caesar, Caesar had grown "gaunt and haggard" as he lost the support of his colleagues in the Roman Senate. In his final days he often stared into space and spoke with little coherence. In his time of need Calphurnia glued herself to his bedside and although Caesar could not make conversation with anyone, Calphurnia listened attentively as he recited Homer's poems of Odysseus after he had returned home to Penelope.1 This narrative illustrates the luxury Julius' had to depend on his dedicated Roman wife in times of need. Caesar and Cleopatra's Affair at the Expense of Calphurnia :: Caesar Cleopatra Papers Caesar and Cleopatra's Affair at the Expense of Calphurnia Abstract In the trailer to his 1934 film "Cleopatra", Cecil B. DeMille confidently suggests that the romance between the Queen of Egypt and Julius Caesar is one of history's grandest love affairs. Perhaps this statement is in a way true, but when buying into the tradition of this romance many disreputable elements of the affair are often overlooked. One such component of the romance that if looked upon with a critical eye can serve to lessen the grandeur of the affair is the ill treatment of Caesar's wife Calphurnia. However, audiences and artists alike often have little problem ignoring the plight of Calphurnia, and Caesar and Cleopatra are rarely ever referred to as adulterous individuals. Neglecting to remember how Calpurnia was virtually thrown to the wayside in the midst of Caesar and Cleopatra's extra-marital relationship is possibly a way of lessening the guilt felt by those who choose to become surrounded by the supposed splendor of Caesar's love affair with the Egyptian Queen. Those who choose to proclaim the glory of Caesar and Cleopatra must be cautioned to remember Calphurnia's situation as an abandoned and insulted wife. If attention is given to faithful Calphurnia's desertion by Caesar and inferior treatment by Cleopatra, it becomes evident that Calphurnia is deserving of sympathy while Caesar and Cleopatra's relationship is not so grand and sophisticated as many wish to think. Faithful Calphurnia History tells us that Calphurnia invested twelve years of her life in wedlock to Caesar. Although a political marriage, Calphurnia treated Caesar with a caring attitude and loving attachment which legitimizes their relationship and for which she deserves respect. The most telling times of Calphurnia's faithfulness toward her husband is her care for his safety in the final days before his assassination, regardless of her being aware of Caesar's adultery. According to Arthur Kahn's historical narrative The Education of Julius Caesar, Caesar had grown "gaunt and haggard" as he lost the support of his colleagues in the Roman Senate. In his final days he often stared into space and spoke with little coherence. In his time of need Calphurnia glued herself to his bedside and although Caesar could not make conversation with anyone, Calphurnia listened attentively as he recited Homer's poems of Odysseus after he had returned home to Penelope.1 This narrative illustrates the luxury Julius' had to depend on his dedicated Roman wife in times of need.

Alexander the Great Essay -- Biography

  Ã‚  Ã‚  Ã‚  Ã‚  Humanity has known a few distinguished consolidators of civilizations. Alexander the Great is one of them, and the first to accumulate power in his hand beyond any conqueror’s dream. His feats served as guidelines for other rulers like Cesar Augustus and Napoleon, who, by means of outstanding military prowess, conquered and ruled most of the civilized world of their times.   Ã‚  Ã‚  Ã‚  Ã‚  Alexander was born in 356 B.C., as the son of King Philip II and Olympias. He was taught by the great philosopher, Aristotle, inspiring him in the fields of, philosophy and medicine. Although he had a broader view of humanity than that of Aristotle’s perception, that all non-Greeks, should be treated as slaves. Alexander, after the death of his father, King Philip II in 336 BC, was to become the next king of Macedonia at the tender age of 20. Although young, Alexander was determined and willing to become the next great king of Macedonia. Because of his young age Greek cities, who had pledged loyalty to his father, were not certain that they wanted to allow a twenty-year-old boy to lead a kingdom. Also, barbarians from the north and west, whom Philip had repressed, were becoming a threat to Macedonia.   Ã‚  Ã‚  Ã‚  Ã‚  Those close to Alexander had recommended that he let Athens and Thebes go and be careful with the barbarians to prevent them from rebelling. Alexander however, had other plans. So he proceeded north, and drove the barbarians past the Danube River. The rumor of Alexander’s supposed death, were being spread throughout Athens and Thebes, claiming that it was the moment for them to disconnect from Macedonia. Infuriated by these rumors, Alexander showed up at the gates of Thebes, in 335 B.C., only to find the refusal of surrender by the Thebans. The Thebans sent a small body of soldiers, with whom Alexander sent his own of archers and infantry. The following day, Alexander's general, Perdiccas, attacked the gates. The Macedonians then rushed into the city, killing almost everyone in sight, including women and children. They continued on and burned the entire city of Thebes to the ground. This display proved as an example to the rest of Greece. Athens quickly rethought their decision of before to not follow Alexander, and chose to come to terms with their new leader.   Ã‚  Ã‚  Ã‚  Ã‚  Alexander was determined to achieve the dream of his father, the takeover of the Persian Empire. T... ...ly three quarters of his army to starvation and the harsh conditions of the desert. When the survivors reached the region called Carmania, their fortune changed dramatically as they were welcomed into the prosperous land. Alexander and his men celebrated the end of their ordeal in the desert and traveled in luxury to Harmezeia, where they rejoined Nearchus and his soldiers. Then the whole army marched inland to Persis to rest. In 324 B.C.E., Alexander furthered his mission to assimilate Macedonian and Persian cultures when he arranged thousands of marriages between the Greek soldiers and Persian women in Susa. Alexander himself took a second wife, Stateira, one of Darius' daughters. In the spring of the same year while Alexander's army was stationed in Ecbatana, his best friend, Hephaestion, died of a fever. He was overcome with grief, and he consoled himself by leading a campaign against a tribe of brigands called the Cossaeans. The next year, Alexander traveled with his men to Babylon despite numerous threatening omens. The omens were so frequent and ominous that Alexander feared that he had fallen out of favor with the gods. He died of a fever on June 10, 323 B.C.E. Alexander the Great Essay -- Biography   Ã‚  Ã‚  Ã‚  Ã‚  Humanity has known a few distinguished consolidators of civilizations. Alexander the Great is one of them, and the first to accumulate power in his hand beyond any conqueror’s dream. His feats served as guidelines for other rulers like Cesar Augustus and Napoleon, who, by means of outstanding military prowess, conquered and ruled most of the civilized world of their times.   Ã‚  Ã‚  Ã‚  Ã‚  Alexander was born in 356 B.C., as the son of King Philip II and Olympias. He was taught by the great philosopher, Aristotle, inspiring him in the fields of, philosophy and medicine. Although he had a broader view of humanity than that of Aristotle’s perception, that all non-Greeks, should be treated as slaves. Alexander, after the death of his father, King Philip II in 336 BC, was to become the next king of Macedonia at the tender age of 20. Although young, Alexander was determined and willing to become the next great king of Macedonia. Because of his young age Greek cities, who had pledged loyalty to his father, were not certain that they wanted to allow a twenty-year-old boy to lead a kingdom. Also, barbarians from the north and west, whom Philip had repressed, were becoming a threat to Macedonia.   Ã‚  Ã‚  Ã‚  Ã‚  Those close to Alexander had recommended that he let Athens and Thebes go and be careful with the barbarians to prevent them from rebelling. Alexander however, had other plans. So he proceeded north, and drove the barbarians past the Danube River. The rumor of Alexander’s supposed death, were being spread throughout Athens and Thebes, claiming that it was the moment for them to disconnect from Macedonia. Infuriated by these rumors, Alexander showed up at the gates of Thebes, in 335 B.C., only to find the refusal of surrender by the Thebans. The Thebans sent a small body of soldiers, with whom Alexander sent his own of archers and infantry. The following day, Alexander's general, Perdiccas, attacked the gates. The Macedonians then rushed into the city, killing almost everyone in sight, including women and children. They continued on and burned the entire city of Thebes to the ground. This display proved as an example to the rest of Greece. Athens quickly rethought their decision of before to not follow Alexander, and chose to come to terms with their new leader.   Ã‚  Ã‚  Ã‚  Ã‚  Alexander was determined to achieve the dream of his father, the takeover of the Persian Empire. T... ...ly three quarters of his army to starvation and the harsh conditions of the desert. When the survivors reached the region called Carmania, their fortune changed dramatically as they were welcomed into the prosperous land. Alexander and his men celebrated the end of their ordeal in the desert and traveled in luxury to Harmezeia, where they rejoined Nearchus and his soldiers. Then the whole army marched inland to Persis to rest. In 324 B.C.E., Alexander furthered his mission to assimilate Macedonian and Persian cultures when he arranged thousands of marriages between the Greek soldiers and Persian women in Susa. Alexander himself took a second wife, Stateira, one of Darius' daughters. In the spring of the same year while Alexander's army was stationed in Ecbatana, his best friend, Hephaestion, died of a fever. He was overcome with grief, and he consoled himself by leading a campaign against a tribe of brigands called the Cossaeans. The next year, Alexander traveled with his men to Babylon despite numerous threatening omens. The omens were so frequent and ominous that Alexander feared that he had fallen out of favor with the gods. He died of a fever on June 10, 323 B.C.E.

Characteristics Of A Comedy Essay -- essays research papers

Characteristics of Comedy There are many characteristics that make up a comedy. Characteristics such as mistaken identity, battle of the sexes, and jumping to conclusions are what set the comedic story apart from the tragedy. Within a comedy, no matter how much fault, and dismay may appear within the story, there always seems to be the classic ending of â€Å"†¦and they all lived happily ever after†¦Ã¢â‚¬  Comedies capture the viewer with a sense of compassion and love for the characters in the story. Each character has their own essence, to which they pertain a flaw of some sorts, which the audience can relate to. With the relation to characters there is defiantly a certain interest that is grabbed by the actors, which sucks the audience into the show.   Ã‚  Ã‚  Ã‚  Ã‚  Within the comedic play Much To Do About Nothing, Shakespeare portrays many of the characteristics of a comedy. One of these characteristics is mistaken identity. When it is thought that the lady Hero is dead, the offer for Claudio to marry Hero’s cousin is presented, yet Hero is playing a fictional character of her cousin. Claudio had mistaken her identity for that of her cousins. The plan is not known at all until it all unwraps at the end of the play when the supposed cousin takes off her veil. In a modern comedy, mistaken identity is usually more settle, and less drastic then a wedding. Such as in the movie Clerks, when the employee running the store (Dante) steps away from the counter, and asks his friend to watch the store. Then the Dante’s ex-girlfriend comes into the store and asks for him. Dante has been sweating her for so long and wants to get back together, and so does she. His friend (Randal) being ignorant tells her he went home to chan ge or he’s in the back. She goes into the back of the store not to return until a few scenes later. Then she comes out from the dark back bathroom fulfilled, and out of breath to find Dante standing there talking to Randal. When she asks Dante how he got to the front of the store so fast, he replies what are u talking about. It ended up that she was in the bathroom with another man who had gone into the bathroom earlier. She had made love with this stranger thinking it was Dante. Mistaken identity can be quite drastic at times, and then again can be a dream come true.   Ã‚  Ã‚  Ã‚  Ã‚  It seems within every comedy there is a batt... ...e jumps to the wrongful conclusion of this tragedy. Even though it seems like Claudio has much fault in the scandal, it is not at all his fault. Within modern day life it is not uncommon to find someone jumping to conclusions about someone, or a situation. Within the comedic sense it shows the ignorance of man, and how impatient we are to find out the truth. It seems as though through this characteristic of comedy, there is the reflection of man’s impatience, and how we grab the first possible answer without looking into it just to get an answer; the easiest answer.   Ã‚  Ã‚  Ã‚  Ã‚  All aspects and characteristics of comedy from the past can relate into characteristics of comedy form the present. Although stories and plots are different, the general formula to have a comedy remains the same throughout the ages. Relating these characteristics of the comedy Much To Do About Nothing, by Shakespeare, to comedies from the present is simple because every comedic story contains the same characteristics of a comedy. To be a comedy, a story must contain comedic characteristics. Without these characteristics, there would be no comedy, and with no comedy the world would frown.